Fashion
Aperol Launches Tennis-Inspired Fashion Collection
Drinks brand Aperol Taps Into ‘Tenniscore’ TikTok Trend.
Aperol is returning as official partner to the U.S. Open. This year, the brand has introduced its first-ever capsule collection in the United States, inspired by the “tenniscore” trend.
The collection is influenced by Aperol’s signature orange hue which aims to blend the aesthetics of Tennis with a sense of joy and community, reflecting the brand’s spirit.
The collection includes sweater vests, hats, t-shirts and match sets. “This first collection is designed to embody the sense of joy and camaraderie that comes from both enjoying these activities and sharing moments with friends over an Aperol Spritz,” says Andrea Sengara, Campari America’s vice president of marketing. “Aperol’s iconic orange colour perfectly complements this theme, acting as a vibrant symbol of celebration and togetherness.”
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