Beauty

NOUGHTY DROPS LIMITED EDITION ZERO-WASTE SCRUNCHIES – SUPPORTING WOMEN DESIGNERS IN INDIA

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Noughty has launched its Limited Edition Zero-Waste Scrunchies, crafted from upcycled textile waste to align with their commitment to sustainability and their community’s eco-conscious values. Stylish and responsibly made, these scrunchies answer the call for recycled, eco-friendly fashion.

Empowering Women Makers in India, this unique collection is brought to life by skilled female artisans in Kerala, India, through a collaboration with Bluemadegreen and the Green Worms organisation.  A women-led collective, supporting sustainable livelihoods in India. These handcrafted accessories are more than just scrunchies—they represent opportunities for economic independence for over 300 women, all while reducing textile waste.

“We are happy to collaborate with Green Worms, CleanHub, and Noughty for this meaningful and sustainable project,” says Bluemadegreen Founder, Ratna Prabha Rajkumar.  
Green Worms works with women-led organisations like Bluemadegreen to intercept textile waste and repurpose it into new products. This initiative not only reduces waste but also empowers women with financial independence and sustainable livelihoods.  
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Priced at just £8.99 for a pack of three, each set of scrunchies is one-of-a-kind, made from surplus fabrics, and packaged in a charming handmade pouch. The limited-edition collection embodies upcycled fashion, empowerment, and sustainability, giving each piece a special story while also being gentle on hair.

Every purchase supports CleanHub’s initiatives to remove ocean-bound plastic, amplifying positive environmental impact.

With Noughty’s Zero-Waste Scrunchies, you’re not only adding sustainable style to your hair routine—you’re joining a movement to empower women and protect the planet.

These Limited Edition Zero-Waste Scrunchies are all about conscious fashion, female empowerment, and protecting the planet.  Available exclusively at  at lovenoughty.co.uk

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