Celebrity
Paris Hilton’s New Collection is everything 2000’S
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The much-awaited Paris Hilton x Boohoo collection is on its way. Co-designed by Hilton, the 70-piece collection draws inspiration from her most iconic looks. Think, Bling, Rhinestones and all out glamour.
Here’s a preview of the collection launching globally June 20.
Natalie McGrath, vice president of marketing at Boohoo USA, told WWD “What we were seeing coming through with all the trends this year was a throwback to the Nineties and the early 2000s”. “We wanted to home in on that trend and own it from a collaboration standpoint. What better to follow with an icon from that era, Paris Hilton.”
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